Brighter’s Leadership team.

Henrik Norström – CEO

Henrik leads Brighter’s sales, business development, partnership and financing activities. With his strong international background and ability to quickly absorb vital information, Henrik plays an instrumental role in cultivating the visionary ideas that differentiate Brighter. He has a solid track record in both start-ups and established companies, and holds a degree in Business Administration from Sweden’s Uppsala University.

Ann Zetterberg – Head of Finance

Ann has more than 20 years of CFO experience, including roles in both the venture-capital and technology start-up sectors. She also spent many years leading finance and control for a Swedish wildlife-preservation organization. A skilled negotiator and investment manager, Ann has worked extensively with due diligence, mergers & acquisitions, and sales of companies. She has a degree in Accounting from Stockholm University.

Jonas Johansson – Head of Research and Development

Jonas holds a MSc in Information System Sciences from Luleå University of Technology in Sweden. He has over 15 years of experience from various leading development positions, primarily in medtech, and has previously worked with corporations such as St. Jude Medical, Saab and Elekta. Jonas is leading Brighter’s R&D team, ensuring that Brighter delivers high quality products and stays in the forefront of change.

Nadezda Ershova – QA/RA Manager

Nadezda is one of Brighter’s earliest employees, joining us as an intern while studying entrepreneurship and innovation at Stockholm’s Royal Institute of Technology. Today, she leads our important quality and regulatory assurance work, getting the right frameworks in place globally and making sure our solutions meet the strictest of standards. Nadezda has an MSc in Biology from Russia’s Novosibirsk State University.

Yulianto Blom – Head of Production

Yulianto leads our product manufacturing work. Skilled in sales operations planning, lean production and supply-chain management, he has more than 15 years of experience in establishing new production facilities and building the right teams for the job. Before joining Brighter, he managed the supply-chain of a currency manufacturer. Yulianto is a European Certified Logistician and has also studied law at Sweden’s Södertörn University.

Dragan Zdravkovic – Head of Medical Affairs

Dragan, MD with MSc in endocrinology, is a highly experienced pharma professional with more than 17 years of experience in top innovative pharma companies in different roles in Medical Affairs, Clinical Research and Business. Passionate about addressing challenges and unmet needs in diabetes management, Dragan leads Medical Affairs at Brighter, providing scientific insights and medical background to support the company in reaching its mission – introducing data-driven solutions for smarter treatment of chronic conditions with positive impact on global healthcare.

Maja Roslund – Head of People and Culture

Employee-experience specialist Maja is on a mission to grow our business by bringing out the best in everyone at Brighter, and helping the company to shine as a sustainable employer brand. Maja has studied leadership, pedagogy and organizational development, specializing in organizational-behavior management. She has worked in a variety of HR leadership and cultural-transformation roles, including serving as interim CEO of an HR-consulting firm, and establishing a subsidiary company in Sweden and China for Unilever brand Blueair.

Petra Kaur – Head of Behavioral Change & Communications

Petra has worked in a variety of leadership roles in marketing, communication and sales for both pharmaceutical companies and advertising agencies. With her deep knowledge of branding and her passion for discovering ways to drive behavioral change, Petra leads Brighter’s efforts to incorporate the behavioral change aspect – a key element in all that we do – on both the strategic and tactical levels in Brighter. She holds an MSc in Biology from Umeå University and has also worked as a researcher at the Karolinska Institutet in Stockholm.

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