In the spotlight with
Tove Andersson

What is your professional background?

I have a diploma from Berghs School of Communication and have several years of marketing experience at the renowned agency NORD DDB, where I have worked with brands like The American Embassy, Björn Borg and Samsung.

I got interested in Ethereum and blockchain as a creative tool and founded KryptoGäris – Scandinavia’s biggest network for women in blockchain. Now I am a startup advisor, lecturer and writer about blockchain and digitalisation.

Earlier this year, I talked at South by Southwest, judged and mentored at one of the world’s biggest blockchain hackathons ETHDenver, and wrote Breakit’s most-ever shared article on the importance of cash.

How do you think your competence will create value to the company and the board?

I am used to asking straightforward questions to identify what really matters. I understand user psychology and the importance of designing products for a market need.
With my background in communication, I will be able to analyse and advise from a brand-building perspective too. I keep track of where technology is going, and I will be able to see if there is ever the need for a blockchain based solution.

What do you find most interesting about Brighter? 

That we are building a product to make life better for people suffering from diabetes. I also appreciate the integrity of the company’s founders, who value personal data protection. I think this is something that users will value even more a few years from now. I look forward to being a part of the company’s push to scale up and expand globally.

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