In the spotlight with
What is your professional background?
I have a diploma from Berghs School of Communication and have several years of marketing experience at the renowned agency NORD DDB, where I have worked with brands like The American Embassy, Björn Borg and Samsung.
I got interested in Ethereum and blockchain as a creative tool and founded KryptoGäris – Scandinavia’s biggest network for women in blockchain. Now I am a startup advisor, lecturer and writer about blockchain and digitalisation.
Earlier this year, I talked at South by Southwest, judged and mentored at one of the world’s biggest blockchain hackathons ETHDenver, and wrote Breakit’s most-ever shared article on the importance of cash.
How do you think your competence will create value to the company and the board?
I am used to asking straightforward questions to identify what really matters. I understand user psychology and the importance of designing products for a market need.
With my background in communication, I will be able to analyse and advise from a brand-building perspective too. I keep track of where technology is going, and I will be able to see if there is ever the need for a blockchain based solution.
What do you find most interesting about Brighter?
That we are building a product to make life better for people suffering from diabetes. I also appreciate the integrity of the company’s founders, who value personal data protection. I think this is something that users will value even more a few years from now. I look forward to being a part of the company’s push to scale up and expand globally.